WELLA Color Charm Powder Lightener

WELLA Color Charm Powder Lightener

Regular price R 695.00 R 600.00 ZAR 14% OFF

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WELLA Color Charm Powder Lightener For Hair - Foxy Beauty

Lighten, lift, and transform your hair with WELLA Color Charm Powder Lightener – South Africa's favourite for luminous highlights and balayage effects.

Ready to unlock next-level hair colour from the comfort of home or salon? Elevate your highlight and balayage game with WELLA Color Charm Powder Lightener—the trusted, professional-grade lightening powder now shining bright in South Africa! Specially formulated for our diverse hair types and climate, this lightener helps you achieve brilliant, even blonde results with less damage and maximum vibrancy.


Why Buy WELLA Color Charm Powder Lightener in South Africa?

  • Salon-Quality Results at Home: Get that luminous, sun-kissed lift and striking balayage you see on celebrities, all without the salon price tag.
  • Adapted for SA Hair & Climate: Handles humidity, resistant or textured hair, and delivers a consistent lift—whether you're in Joburg, Durban, or Cape Town.
  • Versatile Balayage & Highlighting: Create natural highlights, global blonding, or on-trend freehand balayage. Suitable for straight, wavy, and curly hair!
  • Minimised Damage: Advanced formula helps preserve moisture and strength while lifting up to 7 levels, so your hair feels softer and looks healthier.
  • Super Easy Mixing & Application: Fine, dust-free powder blends silky smooth for effortless application, every time.

Shop WELLA Lightener – Fast Delivery SA-wide

What South African Shoppers Say ★★★★★

★★★★★ Thabo M., Johannesburg: "The lift is unbelievable – I got the perfect honey highlights, and my hair feels smooth, not brittle. The best powder lightener I've used!"
★★★★☆ Lerato S., Cape Town: "Easy to use for at-home balayage. Instructions are clear, and the end colour is vibrant and even. Delivery was super fast."
★★★★★ Sipho K., Durban: "Professional results for my salon clients—consistent, reliable, and great for all hair types we see in SA."
★★★★☆ Nandi P., Pretoria: "Worked perfectly with my 30 vol developer and didn’t dry my hair out. Left it glossy. Superb value for money!"
★★★★★ Zanele M., Bloemfontein: "Subtle, natural-looking highlights after just one application. It’s my go-to for clients and DIY colouring."

Product Details & Technical Specs

Volume 100g (dust-free powder)
Compatible Developers Use with 20, 30, or 40 Vol developer for custom lift (developer not included)
Hair Types Suitable for natural, colour-treated, resistant, thick, curly, wavy, or fine hair
Processing Power Up to 7 levels of lift
Formulation Minimises dryness, maintains hair strength
Packaging Secure, resealable, air-tight tub

Who Should Use This Lightener?

  • DIY Colour Lovers & Beginners – Step-by-step instructions make home application easy and safe.
  • Professional Stylists – Delivers reliable, even results for multiple hair types in a fast-paced salon environment.
  • Natural, Curly, or Resistant Hair Owners – Gently adapts to African, mixed, and textured hair with effective, healthy lift.
  • Balayage & Highlight Enthusiasts – Effortlessly create that beautiful gradient and bright pop-on naturally darker bases.

How to Use WELLA Lightener for Safe, Stunning Results

  1. Prepare: Mix powder with your chosen developer (20, 30 or 40 vol) in a non-metallic bowl, using gloves and a brush for safety. Always do a patch and strand test 48hrs before!
  2. Apply: Section clean, dry hair. Apply evenly, avoiding scalp contact for extra comfort. For balayage, use a freehand sweeping motion.
  3. Process: Allow to develop for 30–45 minutes depending on your goal. Check every 5–10 minutes to avoid over-processing.
  4. Rinse: Rinse hair thoroughly with lukewarm water. Follow with a reparative shampoo and a deep conditioner for best results.
  5. Aftercare: Maintain your new look with regular conditioning treatments and minimise heat styling to keep hair strong.

For professional advice, connect with Foxy Beauty’s team or visit your stylist.

Storage & Handling

  • Keep sealed in a cool, dry place – Moisture or sunlight can affect performance.
  • Use within 24 months of opening for maximum potency.
  • Clean spills immediately with water and mild soap to avoid residue.
  • Ingredients: Persulfates, silicates, and carefully chosen conditioning agents for effective yet gentle lift.

Safety & Allergy Tips

  • Always perform a patch and strand test before full application.
  • Wear protective gloves; avoid eye contact.
  • Do not inhale powder or use near open flames.
  • If irritation occurs, rinse off and seek advice from a professional.

Pair With These Top Products for Ultimate Blonde Care

WELLA Colour Toner Neutralises unwanted brassiness for cool, platinum, or honey tones.
Karseell Conditioner Deep hydration after lightening for glossy, touchable hair.
Professional Gloves Ensure safe, mess-free application.

Browse more hair colour and styling tools at Foxy Beauty.

What Results Can I Expect?

  • Even, Brilliant Lift: Finely-milled powder creates a smooth, creamy texture for no-flake, even lightening.
  • Long-Lasting Blonde: Vibrancy that stays stunning for weeks, minimising brassy fade.
  • Soft, Touchably Healthy Hair: Modern, conditioning formula maintains hair’s natural elasticity and shine.
  • Salon-Grade Finish, Every Time: Trusted by stylists throughout South Africa.

Common side effects: Minor dryness or mild scalp tingling—quickly remedied by post-lightening conditioning. Always follow instructions for best care!

Why Trust Foxy Beauty for Your Hair Colour?

  • Fast, Tracked Shipping Across SA – From Durban to Cape Town, get your WELLA lightener delivered in 2–7 days.
  • Secure Payments – Pay via card or EFT for peace of mind; sorry, no PayPal.
  • Exclusive South African Support – Local expertise, after-sales help, and tips on achieving your best blonde.
  • No-Risk Shopping – Only sell authentic, rigorously tested hair products.

Looking for more beauty solutions? Explore the latest skincare innovations, hair extensions, and styling essentials in our online catalogue.

Frequently Asked Questions

  • Is Color Charm Lightener safe for South African hair? Yes, the formula works beautifully on local hair textures from straight to tightly curled.
  • How long should I leave it on? Most customers see noticeable lift within 30–45 minutes. Always check frequently and never exceed recommended time.
  • Can I use it on previously coloured or relaxed hair? Absolutely! Just do a strand test first for peace of mind.
  • Where can I find affordable WELLA Color Charm Lightener SA? Shop direct at Foxy Beauty – official authorised retailer for best deals and support.
  • What else do I need for my first highlight session? You'll need your preferred developer, gloves, a mixing bowl, protective cape, and an aftercare conditioner. Find them all in our hair colour collection.

Perfect for South African Hair & Weather

Humidity, dryness, and diverse hair types are no match for WELLA’s advanced, adaptable formula—crafted to deliver gorgeous blonde whether you’re working with 4C coils or fine hair. Say goodbye to brassy, patchy highlights and say hello to consistent, radiant colour.

Need healthy hair growth after bleaching? Check out Velash Hair Growth Treatment, or our Hanheal Filler for hair loss for your post-lightener hair journey.


Make every highlight your best yet! Order WELLA Color Charm Powder Lightener for fast South African delivery—trusted by stylists, adored by clients, and gentle enough for home use.
Buy Now • Unbox Salon-Quality Glow!


Looking to perfect your full beauty routine? Discover trending Korean skincare, body sculpting solutions, and accessories for every occasion—all right here at Foxy Beauty South Africa.

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