Black Friday 2018 – when is it happening in South Africa?
The day of mad sales will return to South African stores this November.
Friday, 23 November 2018
After last year’s record sales, Black Friday will return to South African retail outlets this November. Black Friday 2018 will take place on 23 November countrywide. Stores are already advertising their Black Friday deals in anticipation of the event.
The history of Black Friday
Black Friday is the informal name given to the day following Thanksgiving Day in the United States. Thanksgiving occurs on the fourth Thursday of November annually.
Black Friday signals the official start of the Christmas holiday shopping season. It is a day upon which retailers offer special discount prices to all consumers. Stores may open at midnight to welcome in hoards of eager shoppers.
Non-retail workers typically call in sick from work the day after Thanksgiving, essentially giving themselves a four-day weekend.
Naturally, retailers take advantage of this business opportunity. Since the 1950’s stores have been offering discounted sale prices for the day after Thanksgiving.